A research by one of the world’s largest PR agencies reveals consumer trust in the UK’s entertainment industry is higher than in the US.

According to Edelmans research, UK adults aged 18-34 have more trust in the entertainment industry than their fellow Americans, UK’s trust in the entertainment industry is stable at 29% for the past two years while the US has seen a decline of 15 points to 17% this past year.

The survey also explores attitudes towards entertainment agencies and companies in the UK and US; by examining the impact trust has on behaviours like purchase and recommendations.

Edelman’s Trust Barometer from January 2009 further emphasizes the difference between the two countries regarding trust in the entertainment industry. While in the UK the entertainment industry is the 5th most trusted industry in the US is third from bottom.

The Edelman Trust in the Entertainment Industry survey is an annual survey in the UK and US, conducted by StrategyOne, a Daniel J Edelman company. The online survey among 18 to 34 year old consumers was conducted between 26th January 6th February 2009. The sampler comprised 1000 adults, 500 from each country.