Selling Jewellery is a highly lucrative profession; unfortunately this is relatively well known and has become a highly competitive field, especially selling on the internet. Before embarking on a career in selling Jewellery, you must have a marketing strategy in place; things to consider are who is your Customer Base? How old are they? How much money would they be prepared to spend.

First, ascertain the income of your customers - High earning professionals will buy jewellery such as gold or diamonds, whereas at the other end of the social spectrum, costume jewellery. Next, research methods via customer contact - even a very brief question can provide a lot of useful information. Talking to your customers not only helps build the goodwill of the business but is also a useful marketing tool.

Marketing your jewellery via temporary market stalls, stands or trade shows is a great way to test a product at a minimum price. See how people respond to various items of Jewellery, asking ‘What are you looking for?’ can ensure you can supply on demand.

Other methods of marketing include advertising, branding, direct marketing or cold calling (the latter of which does NOT work and simply annoys anyone and everyone)

Examine the demographics of your location and its population. Planning issues, unemployment, and house prices are all statistics you can keep an eye on.

Decide what are the needs of your customers are “Maslows Pyramid” was developed by “Abraham Maslowa” a leading psychologist. Basically is a formula containing 5 states of motivational factors that influence customers when making a purchase:-

Physiological needs
For example will an investment in silver jewellery help pay for food clothing or shelter?

Safety issues
Is the purchase necessary to fulfil certain safety needs?

Social needs
Can this purchase improve social needs such as family ties?

Self Esteem
Perhaps the most important factor in the jewellery industry as it is often sold to fulfil the desire to raise self –esteem and self worth.

Self-fulfilment
Can the purchase in any way assist in self fulfilment - Possibly relevant for the purchase of a Designer Jewellery like Lovelinks Petite

How does the jewellery look and feel? The placing of jewellery for display purposes is important, for example it is fine to mix silver charms with new designer jewellery like lovelinks.