Over the past six months the field marketing industry has experienced an increase in business of about 10%. In times like this clients tend to turn to more effective marketing campaigns that offer an instant and measurable return on investment.

In order to try and beat the credit crunch, more and more top UK retail brands are focusing their marketing strategies on traditional field marketing techniques.

With an unstable market, sky high interest levels and reduced budgets, field marketing is becoming the best marketing alternative thanks to its ability to prove return over investment.

The performance of a budget can be measured by its ROI which can be easily tracked for field marketing all down to the individual level. Field marketing specialists believe that in investment in field marketing will continue to grow to thanks to its ability of justifying a budget with accuracy.

A well planned field marketing campaign ensures that every Pound spent by the clients goes as far as possible, sometimes ROI can be as high as 20:1.

With 70 per cent of purchasing decisions made at store level, point of purchasing marketing is gaining popularity among new clients. Without the activity of point of purchase marketing all the marketing associated investment made beforehand can be lost.

All this can only be ensured with traditional field marketing