Barack Obama has revolutionized the way a presidential campaign should be managed, integrating online marketing methods with a viral campaign using word-of-mouth advertising and marketing techniques to create a real buzz about him.

Obama’s marketing team gave another meaning to presidential fundraising, thanks to the advantages of internet fundraising; it’s cheap, very effective and the fact that contributors can donate as little $20 dollars made those campaigns less intimidating for political novices.

A highlight to the marketing campaign was a viral video on Youtube which raised $300,000 in a week, the video was made by ‘Trippi’, it was an awkward video with Edwards adviser Jonathan Prince who attempted to make the candidate’s favourite pecan pie. In return for a minimum donation of $6.10, they offered to share the recipe.

Another strong point in Obama’s presidential marketing campaign, was the word-of-mouth advertising together with a strong field marketing campaign of nationwide proportions, it not only raised enormous amounts of money but also helped to build his brand, in this case his name and his plans.

How did he do it? Hundreds of low dollar events were setup around the country during the marketing campaign, which Obama attended many of; this personal approach yielded donors who felt more personally connected to Obama.

From all that there is one important message left to those who are willing to succeed in today’s business world which is:

“Innovate; don’t be afraid to try new stuff.”