A white hat link building plan is one that aids the SEO of a website, but does so in a manner that will not result in penalties from major search engines. Basically, the goal is to get links from relevant websites, but also do so according to a strict schedule and plan. That way you will not incur setbacks along the way.

Never under estimate the power of networking with others. It holds true for the Internet as well- search engines like to see networks of local businesses. It gives them extra weight in the search results. If you already have friends who have websites, you might ask for a friendly link from them. Offer to link back to them as a simple “thank you” and to also help them out in their own business search listings.

Not so long ago, a web directory was the only way to find relevant websites on the Internet. Things have changed since then, as we have Yahoo!, Google, and Bing to thank for easier searching. The fact is that directories are still valuable for finding local services, and search engines still give a lot of “weight” to those who are listed in relevant directories. Find such directories in your locale and get a listing.

If you have competitors in your niche, such as the kid down the road who just started a web development business, you might see how they are ranking. If the result is better than your own ranking, look at what links they have built through free online tools. Make an attempt to gain the same links if at all possible. Many times it may not be, but it’s worth researching.

Link exchanges are very popular. Those who use automatic programs to do so can get in trouble- this isn’t white hat SEO. Instead make custom emails and send them out to those who you think would link back to you. This might include any clients you have had, or even a competitor who might want to network with you just as much as you need to network with him.

Always be sure to use a tool to check that link exchanges you initiate are going well. Tools will allow you to check the state of links daily so that you know website owners don’t remove your link. In the event they do, you can be notified so you can either ask why, or at least remove the link to that website from your own website.

In Conclusion

Although effort should be put forth in building links, it should only be done in a way that is white hat. If you don’t, you can be exposed to penalties enacted by the major search engines. The result could greatly reduce visibility on the web.

Learn more on google page rank and back links.