With the economy in recession, unemployment rates sky high, budgets and salaries being reduced right, left and centre; we marketers need to find viable and effective ways to market our clients products here are 5 marketing strategies to overcome this economic downturn.

Direct Marketing

One of the most used marketing techniques of the past century. Direct marketing sends the message directly to customers, focused on driving purchases through a call to action and measure positive responses.

Field Marketing

Another classic, but also very effective marketing technique is field marketing, ideal to build brand awareness and track results and also maximise products presence and availability by building relationships at store level.

Direct Marketing and Field Marketing complement each other, some experts refer to them as the Yin and Yang of Marketing.

Online Marketing

All and every form of marketing related to the internet, also referred to as web marketing, online marketing, or eMarketing. Online marketing has grown to such an extent that there are many sub-disciplines nowadays.

Viral Marketing

As an Online Marketing sub-discipline, viral marketing has become extremely popular after the appearance of social networking sites. Viral marketing consists of creating a viral promotional content and using social networking sites to promote it and increase brand awareness and increase conversions (sales), this marketing strategy has become so complex that will need a whole post to talk about it in depth.

Email Marketing

Email marketing is another sub-discipline of Online Marketing but is also a sub-discipline of Direct Marketing, because it uses electronic email to send out direct messages to prospects. E-mail marketing has a low cost of implementation and can be effective.

Hopefully these marketing strategies can aid you in quest to increase your conversions and build your brand.