The latest research from the Chartered Institute of Marketing (CIM) reveals that despite marketers concerns about the UK’s economy most of them are feeling very optimistic about their own organisations’ prospects.

Ipsos Mori interviewed more than 2,000 marketing professionals from different Marketing Agencies from March 27th to April 14th. CIM undertakes the Marketing Trends survey twice a year.

Since the previous survey, the numbers of marketers who expect general economic conditions to worsen in the next 12 months has risen from 40% to 57% and more than a third of marketers believe that the UK will have an economic recession in 2008.

But as spending on marketing continue to rise, especially in the field marketing area, marketers are optimistic about their company’s prospects, 39% of the marketer’s interviewed believe their companies will improve over the next 12 months, 41% believe that things will stay the way they are and only 17% expect business to fall over the next 12 months.

When the subject of job opportunities arose, almost a third interviewed suggested that staff members will increase and only 10% believe in a reduction of staff members.