Field marketing, as its name suggests, is a discipline that communicates with a profiled target audience in the “field.” The word “field” generally refers to an environment heavily populated with a brand’s consumer.

Field marketers represent brands directly to their target audiences in a variety of ways, including leaflet campaigns, mystery shopping, sampling, demonstrations and promotional events.

Field Marketing allows fast and flexible solutions to the dynamics of the changing environment tailored to the needs of the client’s market and campaign can be designed to meet the client’s objectives.