Before I tell you about Blue Water UK's fab services, I firstly want to give you a little information about field marketing itself.

The Royal Bank of Scotland has shifted its retail direct marketing business out of LIDA, which is understood to be moving to CHI & Partners.

With the economy in recession, unemployment rates sky high, budgets and salaries being reduced right, left and centre; we marketers need to find viable and effective ways to market our clients products here are 5 marketing strategies to overcome this economic downturn.