The latest news from Blue Water
Study Proves Marketing is Essential for Companies
21st May
Filed under: Advertising, Brand Marketing, marketing - Katie 11:05
New research reveals that companies who fail to send regular marketing messages to their clients could be affecting the future of their business.

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Study Proves Companies Are Spending More on Marketing
12th May
Filed under: Brand Marketing, marketing - Katie 02:05
A poll of mid-sized businesses found that one in four plan to raise their marketing budget in an effort to increase turnover and clientele.

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Marketing Myths of the Recession
6th May
Filed under: Brand Marketing, marketing - Katie 04:05
Since the government announced the current recession, many “experts” have speculated on how consumers will change their spending habits.

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London 2012 Olympics Appoints McCann Erickson Head of Marketing
29th April
Filed under: Advertising, Brand Marketing, marketing - Faye 01:04
The British Olympics marketing campaign will probably be the biggest assignment in the history of UK marketing, so the winner of the bid better be up to the challenge.

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Marketing Bosses Set Out to Make Money From Twitter
9th April
Filed under: Brand Marketing, marketing - Katie 10:04
Some of the best-known names in the London dotcom world are joining forces to cash in on the rise and popularity of Twitter.

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Absolut Create G20 Inspired Ad Campaign
1st April
Filed under: Advertising, Brand Marketing, marketing - Katie 11:04
Absolut vodka have launched a protest-themed campaign to coincide with this week's G20 summit in London, in which campaigners and police have a light-hearted pillow fight in a city street.

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Research Shows That the Colour of a Brand is Most Important
31st March
Filed under: Brand Marketing - Katie 02:03
According to research by attorneys Withers & Rogers, colour is the strongest visual element of a brand.

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